Just Add Power compresses because the content is large, but your container may not be. Compression stores movies on Blu-ray disks, encodes channels for cable or satellite providers and fits 4K video for streaming companies. If it isn’t live, it’s compressed, but this doesn’t have to mean a loss of quality. Just Add Power products offer visually lossless video on a gigabit network, with MaxColor supporting 4K 60 and Dolby Vision. Compression makes video signals smaller, enabling long-distance transmission or sending to multiple TVs.