One weekend not too long ago, I was parked outside a Best Buy store waiting for my wife to pick up a gift. I sat there amazed at the number of people coming out of that store with large screen UHD TVs. It was one after another. It was bumper-to-bumper shopping carts with new televisions, each one seemingly bigger than the next.
When I got home, I decided to do a little research online. Why was this buying frenzy happening? And how could we as AV professionals get in on this trend?
What I found was surprising. Not because I didn’t know we all love to buy stuff, but because I found out why bigger video displays are the hottest purchase going.
Then I did my research on how to apply what I discovered in commercial integration.